There are some obvious facts about human health, which are being ignored by many people, for many generations. We all know that sugar causes teeth decay and is a major factor in growing obesity. Yet, we are surrounded by sweets, organised in a way which tempts us to buy them on every step. Cheap fat and tons of sugar wrapped in an expensive brand, waiting for us, lined up next to checking points – always handy.
Many of us know that eating habits are developing in early childhood and are difficult to change later on. This why we all – as a society – should be interested in doing something about those millions of products, directed to children and being packed with fat and sugar even more than products directed to the rest of our population.
I’ve been always fascinated by the subject of individuals and societies making conscious changes about themselves. How does it happen? Is it possible? What are the ingredients of a real change? Why on Earth it is so difficult, even when the reason for change seems obvious?
This latest case from Polish schools is an example of powerful unconscious forces, which work collectively against the change.
Starting from September, Polish government banned unhealthy food from school shops and canteens. I can’t see more reasonable decision and I am pleased, that authorities are able to take an ethical stance and take a lead in changing school environment into a healthier place. The message is clear: ‘We are responsible for what happens at schools. We know that unhealthy food is bad for our children, so we can’t allow it on our ground. We do what we believe it’s right and we expect other adults to do the same’.
It’s perfectly understandable that policy makers don’t want to collude with the system which doesn’t care about children’s health and wants more profit from selling unhealthy food.
Resistance to change came from many angles:
– Polish Employees Association takes it as an attack on small businesses
– Social media circulate the jokes about chocolate bars dealers in schools. These posts are presented by people working in education sector and by parents
– Shops surrounding schools are packed with children during breaks. Shelves with unhealthy food get empty
– Children bring their own salt and sugar to the canteens.
What worries me is that adults, who should be representing voice of reason, collude with this behaviour and support it. The cause of making government look stupid is much more important for them than the real chance to make a healthy change in their children’s lifestyle.
The change isn’t going to happen if all parties don’t engage with it. Children have their right to oppose the change and laugh at it, but the role of parents and teachers is to distance from this reactive laughter and set an example for positive outcomes which will be attractive enough to follow.
It’s important to realise that our resistance to change has it’s unconscious side.
Consciously, people bring to the table various ‘rational’ reasons for not wanting to obey new rules: they would be saying it’s bad for small businesses, it’s a violation of freedom of choice, it’s pointless in a world where you can buy sweets around the corner anyway, it’s badly implemented.
But what brings these arguments to live is an unconscious dynamic of our emotions. To really engage with change we would have to become aware that:
– we are in denial: we emotionally cut off ourselves from health warnings. Simply speaking, we don’t want to hear it and act accordingly
– we regress: we employ our ‘child within’ to fight a reasonable ‘adult voice’.
Introducing healthy eating habits is a task for policy makers, local businesses, people working with children, parents and of course children themselves.
Each of us can start by reviewing our attitude towards change itself. We need to focus on what’s positive in the idea, even if it is implemented by a government we don’t particularly like.